Jouri By Lattafa

Jouri by Lattafa is a Floral Fruity fragrance for women, launched in 2026. It opens with a joyful blend of pitaya (dragon fruit), cherry, and orange, creating a bright, juicy, and playful introduction full of tropical sweetness and sparkling citrus freshness. 

The heart blooms with a feminine bouquet of peony, water lily, frangipani, and raspberry, adding soft florals with a delicate fruity touch. The fragrance finishes on a warm and comforting base of vanilla, tonka bean, and patchouli, leaving behind a smooth, sweet, and elegant trail that's both youthful and sophisticated. 

Top Notes

• Pitaya (Dragon Fruit)
• Cherry
• Orange

Middle Notes

• Peony
• Water Lily
• Frangipani
• Raspberry

Base Notes

• Vanilla
• Tonka Bean
• Patchouli

Why customers will love it:

• Bright tropical fruity opening with cherry and dragon fruit
• Elegant floral heart that feels soft and feminine
• Creamy vanilla dry down with subtle patchouli depth
• Sweet without becoming overwhelming
• A youthful yet sophisticated everyday feminine fragrance

Perfect for

• Daily wear – cheerful, feminine, and easy to enjoy
• Spring and summer outings – fresh fruits and soft florals shine beautifully
• Brunches and casual dates – playful yet elegant
• Daytime special occasions – polished without feeling heavy
• Women who love fruity floral fragrances with a creamy vanilla finish

Best Seasons

• Spring – floral and fruity notes feel vibrant and elegant
• Summer – tropical fruits and water lily create a refreshing feminine scent
• Warm Fall days – vanilla and tonka add a soft comforting finish